Public Relations

Write PR: Mark Darrah, Bioware


Mark Darrah: MAE

Brand interaction has been shown not only to increase market share; consumer-brand interaction has been proven to increase brand loyalty, and when done right leads to an increase in mindshare (when someone is going shopping for shoes, Nike always comes to mind.)

But the video game industry, one of the most interactive industries there are, generally have a level of engagement that indicates the devs don’t use the internet.

With creators now within reach of their audience they are bound to get questions, and the act of hiding behind a firewall won’t last – and continues to be a huge detriment to our industry.

I just wanted to post this as a shining example of the transparency that would help our growth. I’m sure developers have a reason for not sharing things, movie watchers don’t get to interrupt directors during their process – but we just visit those worlds, we don’t live in them – and I think Mark Darrah, Executive Producer of Anthem, is taking the right steps.

1 reply »

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s